What is Mass Mailing News?
Mass Mailing News is Windows desktop bulk-email software from Management-Ware Solutions. It sends personalized HTML newsletters and campaigns to your opt-in contact lists through your own SMTP server — including Gmail — with scheduling, real-time tracking and automatic unsubscribe handling, under a one-time licence.
Desktop software vs cloud email services
Cloud email services charge a recurring monthly fee that grows with your contact count and store your list on their servers. Mass Mailing News is a one-time purchase that runs on your PC and sends through your own SMTP, so your list stays with you and the cost does not scale with list size.
| Mass Mailing News (desktop) | Typical cloud service | |
|---|---|---|
| Pricing | One-time licence, from $34.95 | Monthly subscription, priced per contact |
| Where your list lives | On your own PC | On the vendor’s servers |
| Sending | Your own SMTP (incl. Gmail) | The vendor’s sending infrastructure |
| Cost as your list grows | Unchanged | Increases with contacts |
| Free option | Free edition (up to 25 contacts per list) | Usually a time-limited trial |
How does mass email sending work?
In four steps: build an opt-in list, design and personalize your message, connect your own SMTP, then send and track. Opt-out addresses are removed automatically.
1
Build your list
Create lists in the app or import contacts from Text, Excel or XML.
2
Design your message
Use the built-in HTML editor and add mail-merge fields to personalize each email.
4
Send & track
Send your campaign and follow opens and clicks in real time.
3
Connect your SMTP
Enter your own SMTP (incl. Gmail over SSL/TLS) or use several servers with rotation.
Is mass emailing the same as spam?
No. Spam is unsolicited bulk email. Permission-based mass emailing goes to people who opted in, clearly identifies the sender, and offers a working unsubscribe link — which is what laws such as CAN-SPAM, CASL and the GDPR require. Mass Mailing News removes opt-outs automatically to help you stay compliant. Learn more about sending bulk email without spamming.
Frequently Asked Questions
What is Mass Mailing News?
Mass Mailing News is Windows desktop bulk-email software (on the market since 2006) for permission-based newsletters and campaigns. It sends personalized HTML email through your own SMTP and includes a free edition.
Is there a free version?
Yes. The free edition lets you create unlimited mailing lists with up to 25 contacts per list. Paid editions start at $34.95 as a one-time licence and remove the limit.
Does it use my own SMTP server?
Yes. Connect your own SMTP (including Gmail over SSL/TLS), use multiple SMTP servers with rotation, or choose from up to three delivery modes.
How is it different from cloud email services?
It is a one-time perpetual licence instead of a monthly per-contact subscription, and your contact list stays on your own PC rather than a vendor cloud.
Does it help with deliverability?
It includes SMTP rotation, email throttling, bounce handling and automatic opt-out removal to support permission-based sending.
Is mass emailing the same as spam?
No. Used correctly it is permission-based email marketing to people who opted in; you must identify yourself and honour unsubscribe requests under laws such as CAN-SPAM, GDPR and CASL.
Does it run on Mac?
It is Windows software. Mac users can run it inside a Windows virtual machine (Parallels, VMware or VirtualBox).